One of the greatest opportunities for revenue enhancement in the hospitality industry lies with our ability to break through some of the paradigms that drive our decision-making process. So many times, our strategies and tactics are determined by doing things the way we’ve always done them, rather than asking ourselves WHY we are doing them that way.
Are the salespeople in your hotels really selling?
Hotels of every star-rating, size, shape and location have had on-property sales teams for as long as the hotels themselves have existed. Along with the existence of these sales teams has been the assumption that these salespeople spend most of their time actually selling on behalf of your propert(ies). Unfortunately, experience, history, and results tell a different story.