Titan’s approach to business is simple:

“experience. . . execution . . . excellence...” 

 

Titan Group is a strategic advisor to its clients in the global hospitality space. Deeply experienced in all aspects of operating, analyzing, positioning, branding, and renovating upscale/luxury hotels globally,  Titan prides itself on its ability to provide valuable strategic counsel to its clients by challenging convention and status quo.  

Founded by D.C. Becker in 2003, Titan has established itself by providing measurable ROI to its ownership clients through relentless attention to details in the form of fundamentals of management, market research, competitive analysis, due diligence, positioning/re-positioning of assets, opportunity and transaction analysis, and ensuring complete follow-through on all agreed-upon initiatives.  In all of its relationships, Titan has found success by “digging deeper” in its quest for knowledge about market circumstances and business opportunities, then developing and implementing measurable strategic plans against those opportunities, while also providing invaluable expert counsel to its clients around the globe.

 

Team

 

D.C. Becker
Principal

A recipient of HSMAI's prestigious Top 25 Minds in Sales, Marketing, and Revenue Optimization for 2016, D.C. started his career with Hilton Hotels, becoming Director of Sales & Marketing at several properties, then venturing out to join Interstate Hotels as a Director of Sales & Marketing, first in that capacity at The New York Palace Hotel (formerly The Helmsley Palace).  He rose to the level of Regional Director of Sales & Marketing for Interstate, then departed after nearly 8 years to became Corporate Director of Sales for Lodgian, an Atlanta-based owner/operator of nearly 150 properties, most flying under the Hilton, Marriott, and Holiday Inn brands.  Next, D.C. returned to his New York roots as Senior Vice-President of Strategic Planning for Flag Luxury Properties, a boutique development group whose projects included The Ritz Carlton South Beach, The Ritz Carlton Jupiter, and St. Regis Temenos Anguilla.  From Flag, D.C. was recruited to take on the role of Senior Vice-President of Global Sales & Marketing for Wyndham Hotels & Resorts.  Here, his focus was the performance of Wyndham’s managed hotels, positioning the brand to grow quickly into a global hotel power.  With 25+ years of experience in improving the performance of hotels for others, D.C. then launched his own advisory firm.  Titan Group was founded for the purpose of representing the owners of branded and independent hotels, from Ritz Carlton, Kimpton, and Fairmont properties to Wyndham, Marriott, and Hilton properties too.  Included in the Titan portfolio was the renowned Casa de Campo Resort, as was Interstate Hotels & Resorts, for whom D.C. did project work in the Middle East.  Interstate then recruited D.C. to return on a full-time basis to a key role in the launch of their Interstate China subsidiary, based in Shanghai.  D.C. relocated to Shanghai for two years as Senior Vice-President of Sales & Marketing for Interstate in Asia.  Here, D.C. played an active role in the development and strategic planning for the new luxury J Hotel brand and J Hotel Shanghai Tower and was named one of HSMAI’s prestigious “Top Five Minds in Sales & Marketing” for 2012.  With high-level experience across China, India, Japan, Cambodia, and Europe, D.C. returns to Titan to use his extensive and varied global experience to benefit hotel & resort owners around the world.

 

 

Norma Olarte Becker
President

Norma’s hospitality career began at The Fontainebleau Hilton and then with assignments at The Waldorf-Astoria, New York Hilton, and Washington Hilton. Norma then moved to Boston where she shifted to food & beverage, managing a five-star restaurant in The Hyatt Regency Cambridge.  She then accepted the role of Director of Operations for the Castle at Tarrytown, a Relais/Chateaux property.   Next, she was recruited by the owners of Blue Hill at Stone Barns for a pre-opening Operations leadership role in their farm-to-table restaurant.  As Director of Operations/Owners Representative, she became part of the team that launched this now world-renowned destination.  Norma  left Blue Hill to open her own all-natural organic cafe, Café Norma. Reviewed by the New York Times as “Excellent,” Café Norma quickly developed an incredibly loyal clientele. Later, while in China for D.C.’s assignment, Norma was recruited to teach at Les Roches Jin Jiang as part of their globally recognized faculty.  Returning from Shanghai in 2012, she was retained to project-manage the multi-million dollar redevelopment of the Wyndham Orlando Resort. Today, this property is an asset management client of Titan.  Subsequently, Norma and Titan were hired by ownership to project-manage the complete renovation of The Shelborne Hotel in South Beach through construction, re-opening, and re-positioning as a Wyndham Grand Resort.  Titan and Norma continue to serve The Shelborne today as ownership’s asset managers for the property.   

D.C. Becker

  • Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization Awarded by HSMAI/Americas 2016
  • Marketing Executive of the Year Awarded by the HSMAI Greater New York Chapter 2015
  • Panelist/Guest Speaker:  Hubs1 "Internet Technology in the Hospitality Industry in China"  2011
  • Top Five Extraordinary Minds in Hospitality Sales & Marketing  HSMAI Asia/Pacific Chapter 2012
  • Keynote Speaker, HSMAI 10th Annual Intercollegiate Conference, HSMAI Greater New York Chapter 2015
  • Guest Lecturer, Florida International University Chaplin School of Hospitality and Tourism Management
  • Guest Lecturer, New York University Preston Robert Tisch Center for Hospitality & Tourism 
  • Guest Speaker, Cornell University School of Hotel Administration
  • Charter Member, Sales Advisory Board, HSMAI 2011-Present

 

Norma becker

  • Guest Lecturer, Les Roches Jin Jiang International Hotel Management College, 2010-2011
  • Commencement Speaker, Les Roches Jin Jiang International Hotel Management College, 2011